Ciaran Lyons

Quantify

Founder • Jun 2014 — Present

It's all about the data. Use it to discover what people are seeking. Use it to uncover the problems in your code or your UX. Use it to measure your success. Rinse, repeat.

Quantify is a data-driven consultancy with an emphasis on technical SEO and user-experience research to ensure we develop solutions consumers love that also meet business objectives. Representative project:

• As one of South-East Asia's biggest peer-to-peer marketplaces grew regionally, their technical challenges multiplied.
• I conducted a deep technical SEO audit and provided my client with an in-depth implementation guide so their in-house engineering team could develop the website quickly without running into further technical issues with search as they grew.
• I also created a comprehensive regional dashboard for their digital marketing KPIs, so they could measure their growth on a weekly & monthly basis.

Little Green Dot

All Things Technical • Aug 2011 — Present

If you ever wanted to simplify your skincare routine, become a morning person, or just live a more happy, healthy & green life, you've probably stumbled upon (and loved) Little Green Dot.

• Built the technical operations including content management, email marketing and automation, and analytics.
• Led 2017 website redesign project to improve site load times, mobile responsiveness and technical SEO, resulting in an increase of search traffic from mobile devices by 27.0% in 4 weeks.
• Developed content strategy and infrastructure for How to Become a Morning Person email course (25k+ subscribers)
• Deployed courseware infrastructure for SIMPLIFY Skin online courses.

I Will Teach You To Be Rich

Organic/Content Marketing Manager • Aug 2014 — Dec 2016

I Will Teach You to be Rich (IWT) is one of the quiet leaders in online education and self development. Over 1 million millennials read IWT every month for advice on money, entrepreneurship, careers, relationships, and personal productivity.

At IWT we have a saying that our free content should be better than 98% of people's paid content. As Organic/Content Manager, my role was to strategise and develop the free content to attract our target audiences.

• Developed inbound marketing strategy, built the systems, and executed the campaigns to keep IWT's organic leads growing every month.
• Grew organic leads by 50% YoY for both 2015 and 2016.
• Grew organic search traffic to 500,000+ monthly visits while maintaining editorial quality and lead quality.

General Assembly

Digital Marketing Instructor • Aug 2015 — Oct 2015

I led the first session of General Assembly's 10-week Digital Marketing course in Singapore. With over 60 hours of in-person instruction and specially developed coursework, we covered the industry–grade frameworks, tools, vocabulary, and best practices needed to understand the current digital landscape & drive success and growth for their business.

Newton Circus

Partner & Director of Technology • Dec 2011 — Aug 2014

At Newton Circus, we create meaningful things in responsible ways - products and services that are good for people and for the planet.

• UP Singapore - open innovation platform, applying design thinking and big data to complex urban challenges
• Project Silverline - assistive technology project for seniors, bridging the generation gap and the digital divide all at once. Winner of the Gold Lion at Cannes.
• Clean Air Network - mobilising Hong Kong's citizen scientists and a smartphone-based sensor network to fight air pollution

University College Dublin

B.Sc. Hons, Chemistry •

How to Become a Morning Person

Content Strategist & Primary Developer • 2015 — Present

How to Become a Morning Person is a free 28-day email course that brings experts together to guide you to better, more productive days. How to Become a Morning Person has taught more than 25,000 students and has been featured on multiple sites including Lifehacker and the Mailchimp blog.

Ultimate Guide to Personal Finance

Content Strategist • Jun 2015

The Ultimate Guide to Personal Finance is one of 10 long-form pieces of content that I developed for I Will Teach You To Be Rich and its sister site, GrowthLab.com.

The guides covered topics as diverse as habits and productivity, to starting your own online business. Individually, the guides have each been shared thousands of times, and collectively have been read by millions of visitors.

How a Content Company Uses Zapier to Learn From Their Email Marketing Data

Data Analysis / CRM • May 2016

Leveraging app automation platform Zapier to create an automated data analysis workflow without writing a single line of code.

How Automation Helped Little Green Dot Grow

Automation / Email Marketing • May 2015

Using Mailchimp's automation features to educate more than 25,000 students during the launch of the How to Become a Morning Person email course.

Gold Lion (Mobile) - Project Silverline

Cannes Lions International Festival of Creativity • Jun 2013

Project Silverline is a CSR initiative by SingTel, Singapore’s largest telco, where used iPhones can now enrich the lives of the seniors and connect them back to the community.

Project Silverline was awarded a Gold Lion at the 2013 Cannes Lions, the world’s most prestigious international creative communications awards.

Quantified Self Singapore

Founding Organiser • 2012 — 2016

The Singapore Quantified Self Meetup is inspired by the Bay Area Quantified Self meetup and the Quantified Self blog.

It's a show and tell for people who are tracking data about their body and conducting their own personal investigations and research into their bodies, minds, and selves.

I found it weird that it didn't exist in Singapore, so I set it up. I was expecting five like-minded nerds to join, but now we are hundreds. Do you wear a Fitbit or ever step on a scales? You should probably join.

Health 2.0 Singapore

Co-Chapter Leader • 2013 — 2015

Health 2.0 has introduced over 500 technology companies to the world stage, hosted more than 11,000 attendees at our conferences and code-a-thons, awarded over $4,638,000 in prizes through our developer challenge program and inspired the formation of 70 new chapters in cities around the globe.